Finding a GEO agency in the UK is easy. Finding one that will tell you the price is not.
You have probably already asked ChatGPT to recommend a supplier in your industry. Your customers are doing the same thing. If your brand is not in that answer, you do not exist to them.
This page explains what generative engine optimisation is, what it costs, and how to judge an agency. Our prices are published below. No discovery call needed to see them.
What is a GEO agency?
A GEO agency is a marketing agency that gets your brand mentioned and cited inside AI-generated answers. Generative engine optimisation targets tools like ChatGPT, Google AI Overviews, Perplexity, Gemini and Bing Copilot. Instead of chasing a blue link on page one, a GEO agency works to make your business the answer the AI gives.
That work is technical, editorial and reputational. It covers your website, your content, your reviews and every third-party page that talks about you. Our AI SEO service is built around exactly that.
GEO vs SEO: what is the difference?
SEO earns clicks. GEO earns citations. The two overlap, but the win condition is different.
| Traditional SEO | GEO (Generative Engine Optimisation) | |
|---|---|---|
| Goal | Rank in the top three blue links | Be named and cited in the AI answer |
| Battleground | Google and Bing results pages | ChatGPT, AI Overviews, Perplexity, Gemini, Copilot |
| Main lever | Keywords, backlinks, technical health | Entity clarity, structured data, third-party mentions |
| Content style | Long-form pages built for readers | Self-contained answers built for extraction |
| Success metric | Rankings, sessions, conversions | Share of AI answers, brand mentions, referral traffic |
| Off-site focus | Link authority | Listicles, reviews, directories, forums |
Good news for your budget. The two disciplines share a foundation, so decent technical SEO and link building feeds both at once.
How much does a GEO agency cost in the UK?
Most UK GEO agencies charge between £500 and £3,000 per month. Pricing depends on your industry, your competition and how much content you need. Very few agencies publish those numbers, which makes comparison almost impossible.
Here is exactly what we charge.
| Package | Price (+VAT/month) | Best for |
|---|---|---|
| Bronze | £200 | Local businesses needing Google Business Profile and local search foundations |
| Silver | £450 | Full website SEO plus four blogs per month targeting AI platforms |
| Gold | £1,100 | Brand listicles and five authority backlinks per month |
| Platinum | £2,300 | Dedicated AI brand mention strategy, brand reviews and seven backlinks |
Full inclusions for each tier sit on our SEO and GEO pricing page. Every plan runs on a rolling monthly contract. Cancel with 30 days notice and keep the work.
Why do most GEO agencies hide their pricing?
Three reasons, and only one of them is honest.
- The scope genuinely varies by client, so a single number is hard to publish.
- They want you on a call before you see a figure, because price feels smaller after a pitch.
- They quote whatever they think you can afford.
Publishing prices means we lose the enquiries we were never going to close anyway. That suits us. It should suit you too.
What does generative engine optimisation actually involve?
GEO is a set of specific, repeatable jobs. Here are the seven that move the needle.
- Entity clarity. Making sure AI models know who you are, what you sell and where you operate.
- Structured data. Adding Organization, Service, FAQPage and Review schema so machines can parse your pages.
- Answer-first content. Rewriting pages so each question is answered in the first 40 to 60 words.
- Brand listicles. Getting your business named in “best X in the UK” pages that AI tools quote from.
- Review volume and freshness. AI models lean on Google and Trustpilot signals when recommending suppliers.
- Digital PR and citations. Earning mentions on sites the models already trust.
- Prompt tracking. Monitoring the real questions your buyers ask AI, then measuring whether you appear.
That last point matters most. Rankings tell you nothing about whether ChatGPT recommends you. Our blog writing service produces the answer-first content that feeds steps three and four.
Is a GEO agency worth it for a UK business?
Yes, if you sell something people research before buying. No, if your customers buy on impulse from a shop window.
Search behaviour is shifting fast. Gartner has forecast a significant drop in traditional search engine volume as AI chatbots absorb query demand. Google has also rolled AI Overviews across UK results, pushing organic links further down the page.
Two questions decide it for you.
- Do your buyers compare options before they enquire? If yes, GEO applies.
- Would a recommendation from a neutral source shorten your sales cycle? If yes, GEO applies.
Service businesses, B2B suppliers, trades, clinics and professional firms all fit that profile. Impulse retail rarely does.
How we get UK businesses cited by AI
Our process runs in four stages across the first 90 days.
1. Prompt audit
We map the actual prompts your buyers use, then record who the AI names today. Usually it is a competitor or a directory. Occasionally it is nobody, which is the best possible starting point.
2. Entity and schema fix
Your site gets the structured data and consistent business information the models need. Boring work. Non-negotiable.
3. Answer-first content
We publish pages that answer buyer questions in extractable blocks. Definitions, tables and step lists get quoted. Waffle does not.
4. Off-site mentions
Listicles, reviews and authority links follow. AI models trust what other people say about you more than what you say about yourself.
One real example of how this plays out. A Kent client kept asking why they never appeared in ChatGPT despite ranking second on Google. The reason was simple. Every “best in Kent” listicle in their sector omitted them entirely, so the model had nothing to cite. Fixing the off-site gap moved them into the answer before their Google position changed at all. You can read more about how we work on our about page.
How to choose a GEO agency in the UK
Use this checklist before you sign anything.
- Can you see the price without a sales call?
- Is the contract rolling, or are you locked in for twelve months?
- Can they show you which prompts they will track?
- Do they report AI mentions, or only Google rankings?
- Do they have verified reviews from named UK businesses?
- Do they own the off-site work, or only touch your website?
Any agency that fails three of those six is selling you standard SEO with a new label.
Why work with Level Up Leads
- Published pricing. Every package price is on this site.
- 50+ five-star reviews across Google and Trustpilot from real UK clients.
- Rolling monthly contracts with 30 days notice.
- Voted best SEO agency in Kent two years running.
- Plain English reporting. You get told where you rank and who called you.
Frequently asked questions
What does GEO stand for in marketing?
GEO stands for generative engine optimisation. It is the practice of getting a brand mentioned and cited inside answers produced by AI tools such as ChatGPT, Google AI Overviews, Perplexity and Gemini. It sits alongside SEO rather than replacing it.
How long does GEO take to work?
Most UK businesses see their first AI mentions within 60 to 90 days. Schema and entity fixes register quickly. Off-site listicle placements and review signals take longer, because they depend on third-party publishing schedules.
Can I do GEO myself?
Yes, partly. Adding schema, tightening your business information and writing answer-first content are all doable in-house. The hard part is off-site. Earning listicle placements and authority mentions takes relationships and time most owners do not have.
Does GEO replace SEO?
No. GEO and SEO share the same technical foundation, and AI tools still draw heavily on search indexes. Dropping SEO to chase GEO removes the ground the AI stands on. Run both.
Ready to be the answer, not the alternative?
Your buyers are already asking AI who to use. Right now it names someone. GEO decides whether that someone is you.
Prices are on this page because you should not have to sit through a pitch to get a number. If the packages fit, book your free growth plan and we will show you which prompts your competitors currently own.
One question worth asking yourself today. When was the last time you typed your own service into ChatGPT and read the answer?
